Graphics & imagery

The pastel-coloured orbs are used as decorative elements throughout the brand identity. Ready-made orb assets can be downloaded and mixed and matched.

The orbs can also be used as photo masks, adding further flexibility and visual variety across applications.

Scribbles such as arrows, hashtags, and lines are used as decorative elements, adding a personal and human touch to the Nineteen brand identity.

Together, the combination of orbs, image masks, and scribbles helps create the distinctive visual identity of the Nineteen Group.

Icons are used to visually represent relevant categories, such as newsletter sections or career benefits. Their style is kept simple to balance the playfulness of other graphic elements within the brand identity. Additional icons can be sourced from Google Icons, which are free and open source, or from other libraries, provided they maintain a similar look and feel.

Icons can be displayed within a square container with rounded corners to maintain a visually balanced appearance, while the use of pastel colours helps further distinguish them.

The photography style for the Nineteen Group should feel natural and authentic, avoiding forced poses and instead capturing Nineteeners in action, whether in the office or at events. This approach helps create a sense of relatability and authenticity.